Our Story

Our Story – Projeto Latinha

At Projeto Latinha, recycling is more than a task—it is a mission that brings together sustainability, community, and creativity. What began as a small local effort to collect and reuse discarded cans has grown into a movement that inspires environmental responsibility and social empowerment.

How It All Began

Projeto Latinha started with a simple idea: turning waste into opportunity. In neighborhoods where discarded cans often ended up polluting the environment, a group of dedicated individuals saw potential. By collecting and recycling aluminum, they not only helped clean the community but also raised awareness about the value hidden in everyday materials.

Growing with the Community

From those early days, the project quickly became a community-driven initiative. Families, schools, and local organizations joined hands, creating a culture of recycling and sustainability. The project’s strength lies in collaboration—every can collected is a symbol of unity and shared responsibility.

More Than Recycling

While recycling remains at its heart, Projeto Latinha has grown into something much bigger:

  • Education – teaching children and adults about sustainability through workshops and creative activities.

  • Economic Empowerment – providing income opportunities for families who contribute to collection efforts.

  • Art & Innovation – turning recycled materials into creative projects that inspire imagination and cultural pride.

Impact So Far

Through years of dedication, Projeto Latinha has achieved measurable impact:

  • Tons of aluminum and other recyclables diverted from landfills.

  • Schools and communities engaged in environmental education.

  • Families supported through recycling-based income initiatives.

  • New generations inspired to embrace sustainability as a way of life.

Looking Ahead

The story of Projeto Latinha is still being written. As the project expands, new partnerships, creative recycling galleries, and educational initiatives are being developed to reach even more people. The vision is clear: to create a world where waste becomes opportunity, sustainability becomes culture, and community becomes stronger through shared action.